In a video just released from NAB 2015, cinema5D sat down with Tim Siddons from Blackmagic Design, Sebastian Pichelhofer from the Open Source Apertus project, and Michel Juknat for Kinefinity, and talked about not only new products, but how each company views their own cameras and the needs of their users:
The thing that has stood out to me, and one of the things that I've learned from doing this for a number of years, is that every company works very differently, and comes up with products and product cycles in their own way. A camera is ultimately a tool, and there are so many different shooters and different needs that it's impossible to create one camera that fits the needs of everyone.